The Big Book of Promo Ideas for 2026: My Honest Take

by Simon Clegg · December 17, 2025

Is this huge marketing resource actually worth your time and money? After going through it properly, here’s my straight-up review so you can decide if it makes sense for your business.

The 9 Reams of Paper Test (Yes, Really)

There’s a video circulating where Nick James stacks nine full reams of paper on his desk.

About 4,500 sheets in total.

At first glance, it looks a bit over the top… until you understand why he did it.

The stack is a physical representation of how much material is inside The Big Book of Promo Ideas for 2026.

After spending time reviewing it myself, I can say this without exaggeration:

That visual isn’t hype. It’s accurate.

This resource is huge.

But size alone doesn’t equal value — so the real question is:

Is this the right kind of “big” for your business?

That’s exactly what I’ll break down below.

What Is The Big Book of Promo Ideas for 2026?

At its simplest, this is a full-year promotional planning system.

It contains 900+ marketing ideas, mapped out across every single day of 2026.

Think of it as a daily marketing calendar — but far more detailed than a basic “post this today” checklist.

For each day, you’re given 2–3 different promotional angles you can use for:

Email marketing
Social media content
Offline promotions (if relevant)

And these aren’t vague prompts.

Every idea is supported with:

Strategic reasoning explaining why the promotion works
Real examples from established brands
Psychology-backed insights (not guesswork)
Channel-specific suggestions (email, social, offline)
Practical implementation tips
Trend-aware context specifically written for 2026

In total, the content spans 4,300+ pages, broken into 12 monthly volumes (roughly 360 pages per month).

You also get a bonus screen-recorded tutorial showing how to use AI tools (like ChatGPT or Claude) to quickly adapt any idea to your own products and voice.

Who This Is (And Isn’t) For

Rather than pretending this is for “everyone,” here’s a more realistic breakdown.

This will suit you well if you:

Sell digital products, courses, or downloads
Run an ecommerce business (Shopify, Amazon, Etsy, eBay, etc.)
Offer coaching or consulting
Do affiliate marketing
Manage a membership site
Create content for clients
Operate as a solopreneur wearing multiple hats
Regularly struggle with content ideas
Want to stay visible without burning out

This may not be a great fit if:

You already have a full content team handling daily campaigns
You work in a heavily regulated industry requiring legal sign-off
You prefer building every campaign entirely from scratch
You’re looking for a fully automated “set and forget” solution

This is a framework and idea engine — not push-button automation.

What’s Inside? (A Practical Look)

Each monthly volume walks you through the year day by day.

For example, the January section alone includes:

Seasonal hooks
Behaviour-based triggers
Cultural moments
Commitment and motivation angles
Engagement-first campaigns

What’s Actually Inside? (Detailed Breakdown)

To give you a real sense of what you’re getting, let me walk you through just a few days from the January volume.

January 1st: New Year’s Day

The entry doesn’t just say “send a New Year email.” It goes deep:

Marketing Insight: Explains how New Year’s Day is powered by “temporal landmarks” (moments when the brain perceives a clean slate and motivation rewires)
Psychology Angle: Shares research showing resolution-themed campaigns using humor increase engagement by up to 42% compared to guilt-based messaging
Real-World Example: Breaks down Peloton’s approach to New Year marketing, which routinely sees January engagement spike 30% higher than summer months by focusing on progress over perfection
Specific Campaign Ideas: Including social media posts like #ResolutionConfessional, email subject line formulas, and even offline event concepts
Advanced Pro Tip: How to use automation to capture the “Fresh Start Effect” before it fades

January 1st: Polar Bear Plunge Day

Yes, there are multiple angles for each day. This second entry for January 1st focuses on the Polar Bear Plunge tradition:

Marketing Insight: Explains how taking bold action creates memorable moments and community connection
Psychology Angle: Discusses how cold-water plunging triggers a dopamine and adrenaline cocktail that lights up the brain’s reward center, and how marketing can mimic that sensation
Real-World Example: Details the Coney Island Polar Bear Club’s annual swim that has drawn crowds since 1903
Campaign Ideas: “Take the Plunge” themed promotions for launching new products or programs
Advanced Pro Tip: How to re-engage dormant customers by reframing offers as a “second chance plunge”

January 1st: National Hangover Day

And there’s even a third angle for January 1st (told you this was comprehensive):

Marketing Insight: How humor flips perfectionism and creates connection during vulnerable moments
Real-World Example: Uber’s “Left your car and maybe your dignity behind?” campaign that drove massive brand affection
Psychology Angle: How shared laughter triggers endorphins that ease stress and build trust
Campaign Ideas: Low-effort, high-comfort content that meets people where they are

This pattern repeats for every single day of the year.

January 4th: National Trivia Day

Shows how quiz content triggers 3x more engagement than standard posts
Explains the psychology of curiosity gaps
Provides subject line formulas that make people need to click
Includes strategies for turning quiz participants into paying customers

January 4th: National Can-Do Day

Built around the “Consistency Principle” (how public commitment activates proof mode in the brain)
Real example from Life Time Fitness turning a simple pledge into a national movement
Advanced tips on creating commitment ladders (starting with micro-yes actions)

And this is just scratching the surface of FIVE DAYS in January.

Multiply that depth across the entire year and you get a clear picture of the scale here.

The Brand Examples Are a Big Plus

One thing I particularly liked is that this isn’t theory-heavy fluff.

Throughout the book, you’ll see real campaigns broken down from brands such as:

Peloton
Uber
Starbucks
Life Time Fitness
Lay’s

Instead of vague references, the examples explain:

What messaging was used
Why it worked psychologically
What results were achieved
How you can adapt the same approach (even if you’re a one-person business)

This makes it far easier to apply the ideas rather than just admire them.

What Users Are Actually Saying

Don’t just take my word for it. Here’s what people who’ve actually used this resource have shared:

Jennifer Taylor said: “The BIG Book Of Promotional Ideas is a lifesaver for marketers! I created and scheduled 5 days of promotional content in minutes, freeing up time for other priorities. A real must-have!”

Simon Clegg called it: “Your promotional bible that you will use daily, if not multiple times a day. Highly recommended.”

Philip Twyman shared: “Do yourself a favour, get the book, and also use it. You will not regret it. It’s so full of ideas for you to never be stuck for keeping your subscribers happy and finding new ways to promote your products.”

Eric Paterson noted: “A fantastic resource for any business, big or small. Nick has produced his usual high standard of quality material that can be used online and offline.”

Roger Pratley highlighted the versatility: “Multiple ideas for each day of the year. You can use these ideas for your blog, for your social media, for your email campaigns, your website, your squeeze pages. The possibilities are endless!!”

Colin Clarke appreciated the variety: “Packed with 365 days worth of thought-provoking nuggets of infotainment, from the sublime to the bizarre.”

Kevin Turnbull summed it up: “It gives me something to share in my communications that is simply not the usual.”

Robert James Hardy kept it simple: “If I ever find it difficult to think of something to say, then here’s something for every day of the year that I can use. Simple.”

The AI Tutorial (Optional, But Powerful)

Included with the book is a step-by-step video showing how to use AI tools to:

Rewrite ideas for your niche
Turn concepts into ready-to-send emails
Create social media captions quickly
Adjust tone so it sounds like you, not a robot

Important point: you don’t need AI for this to be useful.

The book stands on its own.

But if speed matters to you, the AI walkthrough can easily cut content creation time down to minutes.

Let’s Talk Value (Realistically)

This launches as a dime sale:

Starting price: around $17
Gradually increases with each sale
Caps at $67 when the promotion ends (December 21^st at midnight PT)

At the entry price, you’re paying fractions of a cent per page.

For comparison:

One email from a copywriter: $100–$500
Monthly content agency: $500–$2,000+
Marketing consultant: $1,000+ per month
Typical marketing course: $297–$997

Here, you’re getting an entire year of campaign frameworks for less than the cost of a takeaway.

Minor Downsides (Being Honest)

There are a couple of small things worth noting:

The content is split into 12 monthly PDFs, not one master file
Access is via a members area rather than instant download

Neither is a dealbreaker, and there are practical reasons for both — but I mention them for transparency.

Why This Solves a Real Marketing Problem

Most people don’t fail at marketing because they lack skill.

They fail because they run out of ideas.

Blank screens lead to skipped emails. Skipped emails lead to lost momentum. Lost momentum leads to lost sales.

This book removes that friction.

You’re never starting from zero.

Every day gives you multiple angles — you choose one, adapt it, and move on.

Consistency Beats Creativity (Most of the Time)

Daily good marketing beats occasional brilliant marketing.This resource makes consistency realistic — especially if you’re doing this alongside a business, job, or family.

Should You Buy It?

Buy this if you:

Want consistent content without stress
Get stuck on what to post or email
Value psychology-backed marketing ideas
Want a full year mapped out
Are happy to customise ideas (not automate everything)

Skip it if you:

Want zero effort automation
Already have daily content handled

Don’t want to adapt ideas at all

Final Verdict

The Big Book of Promo Ideas for 2026 isn’t magic.

It won’t market your business for you.

But it will remove one of the biggest barriers to consistent marketing: knowing what to say.

If you’re willing to spend a short amount of time customising ideas, this gives you a full year of momentum on tap.

At the current launch price, it’s difficult to argue against the value.

How to Get Access

The book is currently available via a dime sale:

Starts at ~$17
Price increases with each sale
Final price: $67 after the promotion ends (December 21^st at midnight PT)

Click here to check the current price and secure your copy

You get immediate access to:

All 12 monthly volumes for 2026
900+ promotional ideas
AI implementation tutorial
One-time payment, lifetime access

Affiliate disclosure: This is an affiliate review. If you purchase through my link, I may earn a commission at no extra cost to you. I only recommend products I’ve personally reviewed and believe offer genuine value.